If you’ve stumbled upon SOCU and thought, “Wait... what is SOCU?”, you’re in the right place. Let’s break it down. No boring jargon, we promise.

SOCU stands for Social Currency — because every post, tag, and like that you drop online? That’s influence. And at SOCU, we believe you deserve to cash in on it.

In Simple Words: SOCU is India’s first platform where anyone - yes, even you with just 150 followers can earn real money by posting about brands, restaurants, destinations, and events.

Why Was SOCU Created?

Word of mouth has always been the strongest form of marketing.
You're 78% more likely to try a brand your friend posted about than click on a random ad. (Not just us Nielsen agrees.)

But:
Brands needed a way to reward real users, not just celebrities or mega influencers, for sharing genuine experiences.

Enter: SOCU.
We digitized the world's oldest marketing tool - word-of-mouth - and made it simple, seamless, and super rewarding.

How Does SOCU Work?

If you are a user of any of our partner brands, here's how you can use SOCU:

• STEP 1: Post on Instagram. Have cute pictures & videos? Create a reel/static post or post a story, tag the brand, and share it.

• STEP 3: Get it verified. Share the link to your post/story/reel, along with your invoice of the product/service/event on the SOCU website.

• STEP 3: Get paid. Once verified, get instant payments to your UPI account. No confusing agreements. No endless waiting.

💡 To be eligible, all you need is 150+ followers and a public Insta account.

Why SOCU is a Total Gamechanger

• For Users: Monetize your everyday moments. Turn life into extra cash.

• For Brands: Get authentic, high-quality user-generated content (UGC) that drives decisions.

• For Everyone: A marketing ecosystem built on trust, speed, and real love, not forced promotions.

Who Can Use SOCU?

• Everyday Instagrammers 🧢

• Nano and micro-influencers 📷

• Students with serious brunch game 🍳

• Dog moms, plant dads, travelers, foodies, creators.

If you have a passion, a public Insta and at least 150 followers, SOCU was built for you.

Ready to Make Some SOCU?

If you’re a brand looking for real users to tell real stories, or a user ready to turn your feed into a side hustle, SOCU is your sign.

Join the SOCU waitlist as a user now and start monetizing the moments you're already living.

Because in 2025, your Social Currency?
It’s not just valuable.
It’s bankable.

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